OCLC Report: Perceptions of Libraries, 2010
This report just became available in full on January 20. Download the report from their site, or continue reading for a description and links.
Perceptions of Libraries, 2010: Context and Community, a follow-up to the 2005 Perceptions of Libraries and Information Resources, is now available. The new report provides updated information and new insights into information consumers and their online information habits, preferences and perceptions. Particular attention was paid to how the current economic downturn has affected information-seeking behaviors and how those changes are reflected in the use and perception of libraries.
The OCLC membership report explores:
- Technological and economic shifts since 2005
- Lifestyle changes Americans have made during the recession, including increased use of the library and other online resources
- How a negative change to employment status impacts use and perceptions of the library
- How Americans use online resources and libraries in 2010
- Perceptions of libraries and information resources based on life stage, from teens to college students, to senior Americans.
The membership report is based on U.S. data from an online survey conducted by Harris Interactive on behalf of OCLC. OCLC analyzed and summarized the results in order to produce this report.
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